Viral Makeup Products 2025. The look bids the official farewell to the “clean girl” aesthetic that dominated the early part of 2024. Korean makeup brand fwee is known for its viral lip & cheek blurring pudding pot which is the perfect hybrid of a lip and cheek product.

Discover the best tiktok beauty products trending right now, tested by experienced editors. Big, bold eye makeup second on the list is the return of big, bold eye makeup.